Legacy systems are holding banks back, limiting agility and growth. In this keynote, discover how to break free and unlock Growth Mode with unified banking experiences, AI-powered engagement, and hyper-personalized customer journeys. Learn how banks can move from reactive to proactive, driving loyalty, revenue, and long-term success.

Growth isn’t optional - it’s the only way forward.

In one of the world’s fastest-changing markets, BSF made a bold bet: rebuild everything. In this customer spotlight, BSF shares how they transformed their digital retail banking stack to match the pace of a young, digitally native population, while staying fully in control of their delivery roadmap. 

Learn how the bank embraced a buy plus build approach, redefined agile on their own terms, and used Backbase to move from fragmented platforms to one unified experience. From 4.7 app store ratings to 4x onboarding growth, this is a story of owning change, end to end.

As digital channels become the primary point of interaction, the pressure is on banks to deliver beyond utility. This panel explores how retail banks across Middle East & Africa are rethinking their digital strategy and the leadership required to guide their organizations through this next phase of transformation. 

Join this session to hear from thought leaders and banking veterans who will share how they are moving beyond generic interfaces to build segment-based journeys, increase product uptake, and embed personalized advice into everyday banking. Expect practical takeaways on how to evolve from transactional servicing to a next-gen app experience that drives loyalty and revenue.

Integration is the top challenge in banking due to the continuous modernization of tech stacks and core systems. Join this session to discover how banks can overcome these challenges and their siloed systems with a plug-and-play architecture for instant integrations. Learn how you can achieve a unified data layer and create a powerful AI-engine that enables you to deliver personalized customer experiences while boosting employee productivity.

As technology reshapes the wealth management landscape, firms across MEA face a nuanced challenge: how to harness automation and AI to scale and streamline operations—without losing the human relationships at the heart of their value proposition.

This panel explores how leading institutions are redefining the client experience for high-net-worth individuals by striking the right balance between high-touch service and digital enablement. 

From AI-augmented advisory services to flexible onboarding journeys and tailored portfolio insights, the discussion will explore how wealth managers can offer personalized wealth propositions at scale and engage affluent, HNW and UHNW clients with tailored products and experiences.

Convenience alone won’t win the customers of tomorrow. This keynote reveals how banks can break free from one-size-fits-all experiences and orchestrate growth across segments, ranging from retail banking, small business banking, commercial banking, and private banking & wealth management.

Discover how AI-powered engagement and a unified banking suite enable seamless onboarding, proactive activation, by segmenting and creating personalized journeys that blend digital convenience with human support. Walk away with practical insights to transform everyday interactions into loyalty, relevance, and sustainable growth in the AI age.

The expectations of SME clients are changing, and so is the role of the bank. 

In this panel, hear how leading institutions are evolving their strategies to serve SME segments more effectively, going beyond lending to offer real enablement, convenience, and support.

From digitizing onboarding to supporting financial inclusion and long-term SME growth, this session explores what’s working in the region, what barriers remain, and how banks are balancing innovation with business impact.

As banks digitize, they face a rapidly evolving risk landscape across MEA: fraud volumes are rising, cyberattacks are intensifying, and AI introduces both new opportunities and new vulnerabilities.

In this inspiration session, partners across banking, technology, and strategy will share practical examples and use cases that show how the ecosystem is coming together to protect institutions and their customers. From fraud prevention to real-time analytics, you’ll see how intelligent platforms and partner capabilities can help reduce risk exposure, protect revenue, and reinforce customer trust.

A forward-looking showcase on how we — as banks, tech providers, and enablers — can stay ahead of bad actors while keeping experiences seamless, secure, and human.